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People are hungry for meaning, and that includes finding purpose in what they do at work
BetterUp conducted a nationwide survey of:
In addition to providing meaningful work, companies can focus on hiring employees who strongly believe in the idea that work should be meaningful.
Highly meaningful work motivates employees to work an extra hour per week, and to take two fewer days of paid leave per year.
Employees who experience strong workplace social support score higher on the workplace meaning scale than do employees who work in unsupportive environments.
More than 9 out of 10 employees are willing to trade a percentage of their lifetime earnings for greater meaning at work. Across age groups, workers want meaningful work badly enough that they’re willing to pay for it.
The resulting gains in worker productivity add up to over $9,000 per worker, per year.
Employees who find their jobs highly meaningful are more likely to have received a raise in the past year, and are also more likely to have received a promotion in the past six months.
Employees who feel strong values alignment with company leadership report higher job satisfaction than employees who feel misaligned.
This quote probably never made more sense.
Our relationship with work has changed. Before the pandemic brought us the “home office revolution”, work dynamics were already presenting many changes compared to previous generations, where, in Brazil for example, the mark of a good job was one where the employee simply had a salary above average and could build a career for a lifetime.
Today, more than ever, a “good job” is one where there is a purpose (at least for most people). This purpose should not be just a nice phrase on the “About Us” page of the company’s website. It needs to be present in all the company’s actions, in its goals, in its relationship with employees and society. Work becomes even more meaningful when you get to see the fruits of your labour, reflected by a clear company purpose, clearly communicated to the world.
You can find the full report/study at:
https://www.betterup.com/en-us/resources/reports/meaning-and-purpose-report/
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Rua Helena, 140 cj 103
São Paulo – SP – Brazil, 04552-050
+ 55 11 3845-0550