
to go beyond
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Campus b – To Go Beyond
“Comprehending the market opportunities and expansion of a startup from Brazil into the international market.”
The program was developed in a partnership between Campus b and University of Nebraska-Lincoln, offered to undergraduate students (business and related fields) from the US and Brazil. The group had the opportunity of working together on a case competition hosted by the Brazilian company Weloop, a platform that enables the sale of second-hand clothing among people (peer-to-peer) and facilitates the connection between its users and some service providers.
The main goal of the program was to understand marketing issues in international business, analyzing the influence of international institutions, culture, stage of development, and geography, following the methodology of Project Based Learning. To support the construction of their investigation, students participated in lectures about business in Brazil, consumer behavior, social issues, and also about theoretical marketing concepts. Since they were developing a real problem from a real Brazilian company, they had talks with other stakeholders that nurtured their knowledge and made possible the development of a feasible solution to Weloop.
Seven students from the University of Nebraska-Lincoln chose to be with us during this three-week course, to expand their international business perspective. To join them, campus b selected six Brazilian students from different parts of the country, who contributed with their local knowledge, academic and professional experience.
Case Competition
7 students from UNL and 6 Brazilian students
WELOOP
Professors Rob Simon (UNL), Matthew Jordan (St. Mary’s University) and Rodrigo Ferreira (campus b) gave them support and mentoring through their journey, guaranteeing their achievement of the final proposal. Finally, since we believe the cultural aspect always comes hand-in-hand with the development of any international project, workshops like Capoeira and integration activities among the students were crucial to create bonding, empathy and collaboration in the teams.
During those 3-weeks, the following concept and practices were explored:
Besides having students from the US and Brazil, the program also had the participation of students from other countries like Nepal, Oman and China. This exposition to different cultures and beliefs created empathy, curiosity and openness among them. A group so diverse enabled the growth of a holistic analysis, discussing and listening to different opinions and expanding their global perspective.
Besides learning about academic concepts, the daily engagement of the students enlarged the impact of the experience. The integration activities gave them the opportunity to share their personal lives, journeys and experiences. When they listened to each other, it allowed them to create a bond as a team and also be empathetic towards each other.
Weloop purpose is something really contemporary. They explore and emphasize the thriving need of rethinking our habits and actions with the world and environment. That said, to find a solution to the case, students had to exercise their global consciousness, having in their discourses and their ideas, the principles of sustainable development. Circular economy, recycling and reusing were predominant concepts during the project development.
Academic Coordinator - campus b
Campus b Team
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Rua Helena, 140 cj 103
São Paulo – SP – Brazil, 04552-050
+ 55 11 2679 0555