The Positive Impact Program is a global eight-week long project-based virtual learning experience. Bringing together students from all around the globe, the program challenges participants to develop innovative solutions for purpose-driven organizations throughout Brazil in a dynamic consulting-style format.
Students will be divided into groups and paired with Brazilian organizations or companies to work on the project. Each team will be composed of 5 – 7 students, with at least some Brazilian students on each team.
This not only challenges students to improve their intercultural communication skills, but also helps participants better understand the local context. In addition, the teams will be composed of students from a variety of different majors. Having a broad range of disciplines represented in this program contributes to the richness of solutions that students are able to develop.
We will announce the two main project hosts that will work with participants at the beginning of 2023.
Biowash is a Brazilian company that manufactures and sells natural, plant-based cleaning products, having sold certified vegan and non-GMO products in stores and supermarkets across the country for 15 years.
Students had to develop a plan to help Biowash attract new consumers through existing e-commerce marketing channels including Instagram, Facebook, and Google Ads in order to help the company expand the use of its products in a way that made sense for Brazilian consumers. In addition, students had to conduct an evaluation of the company’s bottles in order to present recommendations on the cost-effectiveness of investing in new packaging.
Tropik Cosmetics is a company that seeks to transform the cosmetic industry into a natural source of wellness by ethically sourcing natural oils and ingredients from the Amazon Rainforest in such a way that preserves the biome and produces a regenerative economy in the region and country.
Students were challenged to create a business case for the international expansion of Tropik that would balance both the company’s drive for innovation and its commitment to sustainability. Students had to delineate how to apply this strategy in such a way that attended to consumers’ needs, guaranteed consistent growth, and contributed to the development of a regenerative economy in the cosmetics industry.
Estou Refugiado is an NGO that works to help refugees achieve socioeconomic integration in Brazil by offering professional development resources and support and by developing projects aimed at the general public to combat xenophobia and racism.
Students were tasked with developing monitoring, evaluation, and risk management tools for Estou Refugiado’s “Cores do Mundo” project, an initiative that aims to raise awareness and promote a deeper understanding of the refugee experience through large urban art installations created by refugees and placed throughout the city of São Paulo.
MOVIN is a fashion company that provides an essential, minimalist, and conscious lifestyle by offering products that are made using sustainable materials, low-impact technological processes, transparency, and traceability.
Students were asked to conduct an analysis of current trends and market opportunities in the conscious consumption and circular products field in order to develop a business canvas consisting of three products, services, or solutions that MOVIN could implement into the national and international market.
For many, creating a positive impact in the world has become a prerequisite in choosing a career path. Indeed, 9 out of every 10 people consider meaningful work to be more important than salary.
This realization sparked the creation of the Positive Impact Program.
In addition to working with organizations making a difference in the world, this program also serves as an opportunity to have a positive impact by increasing student accessibility to global experiences. This program offers scholarships to underrepresented students from Brazil and abroad in order to ensure that more voices and perspectives are included in the development of social, economic, and environmental solutions that will shape the world going forward.
Improve your critical thinking, global awareness and adaptability skills
Learn how to work in a multidisciplinary team
Boost your resumé with an international academic and professional experience
Collaborate with people from different cultures and backgrounds
Students who successfully meet the program’s attendance, participation, and performance requirements will receive a digital international experience badge from campus b, describing all five learning outcomes that they accomplished through their participation in the program.
*campus b, in parternship with a number of select universities around the world, will be offering scholarships to allow students to participate in the program at no additional cost. Feel free to reach out to campus b or your university to see if you are eligible for one of these scholarships.
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Rua Helena, 140 cj 103
São Paulo – SP – Brazil, 04552-050
+ 55 11 3845-0550